Mapping social media app Waze got plenty of attention in 2013 as several of the big tech companies, including Facebook, reportedly tussled for it. Google ended up with the winning bid of $966 million. The mapping service, which let users choose cute avatars to identify themselves on the service, relies on its users to report helpful driving tips, like road conditions, traffic accidents, and where cops are sitting in wait. Waze found itself a rising star after the disastrous launch of Apple's mapping service. After the purchase, Google promptly integrated Waze's data into its mapping services.
January 13, 2014 8:17 PM PST
Photo by: Screenshot/CNET
| Caption by: Donna Tam
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