With the public perceiving its phones as dull and uninteresting, Motorola needed a hit. When it launched the Razr in 2004, it finally had one.
A thin, stylish device that seemed to spur the imagination, the Razr soon became one of the best-selling -- and "coolest" -- phones in the world. In the pre-iPhone era, the Razr, which initially cost $500, was seen as a stylish accessory owned by those on the cutting edge. Its advertising ushered in a new era of marketing for Motorola, and the company has since sought to tie its mobile phones to a cool, hip sensibility.
August 27, 2013 4:00 AM PDT
Photo by: CNET
| Caption by: James Martin
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