When you're looking to make history, you get out the good cookware. You might also point to the support of technology titans -- in this case, Google's Sergey Brin has thrown his weight behind the "in vitro meat" project. How come? "We have a vision in our minds of pristine farms, couple of cows, couple of chickens, but that's not actually how meat gets produced today," Brin said in an interview with The Guardian. "When you see how these cows are treated, it's certainly something I'm not comfortable with."