Yiying Lu with Mobile Elephant

SAN FRANCISCO--Yiying Lu may never create anything more famous than the "Fail Whale," the iconic image she designed and that Twitter has for years used to signify that it is down. But now, she is a co-founder of a start-up called Walls360 that hopes to revolutionize the wall graphics market.

The basis of Walls360's business is what co-founder John Doffing calls "premium, self-adhesive, repositionable, fabric paper," which can be placed anywhere without harming the surface it's put on and can be moved around up to 100 times.

Walls360 went live to the public on Wednesday, and to celebrate, the company is hosting a launch party here Thursday night. The party is doubling as Lu's first-ever North American exhibition.

Here, Lu poses during set-up for the exhibition with "Mobile Elephant," a design that mixes the elephant and birds image that inspired the Fail Whale with a depiction of a mobile phone.

Lu is a big fan of mixing imagery of animals and technology.