Yoga, spinning, and ski-conditioning classes are on the schedule.
In 1990, starved for energy during a 175-mile bike ride, Gary Erickson took a bite of a sticky, tasteless, gooey nutrition bar. He had an epiphany and decided he would try to build a better bar.
Working for months alongside his mother, Erickson tried recipe after recipe for a good-tasting snack that had the carbohydrates, protein, and fiber to sustain his marathon rides.
Eventually they got it, and Erickson's Clif Bars--named after his father, Clifford--soon became a hit with the bike community and then with all sorts of outdoor enthusiasts. He sold more than $1 million worth of Clif Bars the year after the company was formally launched in 1992.