Name Your Price

Everything has social costs, some easier to measure than others. Paper or plastic? Tap or bottled water?

Name Your Price: Unpacking Social Costs, a project from the UC Santa Cruz Digital Arts and New Media Program, seeks to promote fair labor and ecological practices by calculating specific information about clothing choices and making the data available to consumers.

In an effort to expose the benefits and costs of what we buy, the installation asks a series of questions regarding a consumer's values and clothing purchase preferences. Then it produces an assessment of the consumer's current wardrobe and offers suggestions for future shopping.