Bruce Sterling

SANTA CLARA, Calif.--Physical spaces and places are becoming more intertwined with our digital lives through check-ins, hyper-local content, and geotagging. At the Augmented Reality Event being held here this week, start-ups and innovative thinkers are sitting down to brainstorm how the virtual world and the real world are stacking layers of data to create this new hybrid landscape in mobile environments.

Known for his ideological science fiction explorations of the cyberpunk culture, writer Bruce Sterling kicked off the event with a keynote speech Wednesday morning during which he called on developers to think big and build the tools that will make their ideas reality.

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