Instant-on Zune video content

The last of the new Xbox Live features that Microsoft plans to push live some time in November is its new Zune HD Instant On service. This will allow Xbox Live users to instantly stream movies, TV shows, or other video content they choose to watch.
Microsoft is officially folding its Xbox Live video marketplace into its Zune video marketplace, meaning that all movie and TV sales and rentals done on the Xbox Live service will have Zune branding.