Grounded Power experts
Start-up Grounded Power is trying to incorporate social psychology to motivate energy consumers to save. People can see how their energy usage compares to people in their region and they can set individual goals using Grounded Power's software. It's testing the system with a few utilities in Massachusetts where utility employees can communicate with customers on how to shave energy based on their data.
November 20, 2009 3:58 AM PST
Photo by: Grounded Power
| Caption by: Martin LaMonica
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