Bright's mobile office

The van was designed to be a mobile office. In the back is space to carry equipment for cable providers or utility workers. In front is a desk, filing cabinet, and a touch-screen computer that uses GPS to connect workers. There's also a USB connector built into the dash. Bright Automotive is going after the fleet market because it allows them to sell to few customers but sell many units. Fleet operators are also good candidates for new technologies because they drive well-known routes and consider the total cost of ownership more than consumers. The upfront cost for this vehicle, the Idea, is about 40 percent more but it cost about 18 cents per mile less than gasoline trucks, according to company executives.