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Among the companies that see potential in advertising on the Windows desktop is filmmaker Twentieth Century Fox, which is currently offering Windows 7 users a custom theme for the movie "Avatar."
"People connect emotionally with films and the stories they tell," studio vice
president Bettina Sherick said in a statement. "These are the same
people who personalize their digital experience. We are thrilled to be
able to bring our film properties to consumers and let them engage more
deeply with the stories that move them."
November 13, 2009 11:25 AM PST
Photo by: Screenshot by Ina Fried/CNET
