Photos: New tech scores at World Cup

For the players, Adidas has developed the +F50 Tunite football boot. The shoes come with three interchangable components so that each player can easily customize their own shoes. For example, players can adapt these cleats according to weather and field conditions.

Adidas has personalized "boots" for each team. At left is the U.S. shoe. They retail on Amazon.com for $168.

Photo by Adidas