We know. We're asking a lot for a phone with a faster processor and graphics chip to also improve on battery life, but the fact is, some people were hoping Apple could really make a statement with much better battery life than that of its Android competitors. True, the rated battery life of the iPhone 5S (and 5C) is slightly better than that of iPhone 5, which is an achievement, considering it offers 2x performance bump (though it may be a little while before with see apps that take advantage of the A7's 64-bit architecture. But we'd like to see a much more significant leap in the next model (like we saw with the updated MacBook Airs). Plenty of people would trade a slightly thicker phone for better battery life.