Greenpeace's Greener Apple

Greenpeace's Greener Apple

OK, OK. We all know Flickr's great, Yelp is helpful and The Onion's funny. All three of those big-name sites won Webbys, the online equivalent of the Oscars or Emmys.

More than 100 Webby awards were announced Monday morning--online of course, with a gala celebration to follow in New York City from June 3 to June 5. Among the list of winners were many familiar names; Flickr, Yelp and The Onion took home a collective five Webbys, for instance. The Wall Street Journal's site, IKEA and Sony.com all won awards as well.

But there were plenty of winners that aren't on the A-, B- or even C-lists. Here are some of the lesser-known gems that may be new to most Web users.

Environmental group Greenpeace won the activism Webby for its site, A Greener Apple. The site, which mimics Apple's Web site, is a plea to Apple to clean up its act when it comes to the toxic waste its products create. Greenpeace encourages readers to join its campaign asking Apple to remove toxic chemicals from its Macs and iPods. Recycling programs, they say, aren't enough to curb the growing amount of toxic chemicals piling up in landfills. Rather, Apple and other electronics manufacturers, they insist, need to focus on producing gadgets that don't contain the chemicals to begin with.

On Wednesday, Apple CEO Steve Jobs posted an open letter online outlining the efforts his company plans to make to reduce the number of toxic chemicals in its products.

May 2, 2007 3:12 PM PDT

Photo by: Greenpeace

 

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