Images: Wild for Webkinz

Each animal gets its own room, which its new owner can decorate.

What makes Webkinz so popular? "This takes everything a child loves about a plush toy--the nurturing of it, the fantasy of raising your pet--and brings it to the next level, where in the interactive world you really do look after it," Ganz company spokeswoman McVeigh told The New York Times.

Photo by Webkinz.com