Image: A news headline hit, but SEO dud

What might work well as a newspaper headline, especially when paired with an appropriate photograph or secondary headline, won't necessarily show up high in Internet search rankings. Of this particular headline, Stephan Spencer, president and founder of search engine optimization company Netconcepts, said: "Interjecting keywords like 'terrorism,' 'terrorists' or 'terror attack' would have helped this article in the search engines."

Photo by San Francisco Examiner