Yahoo hypes a new logo
For the last month, Yahoo has been trying out a logo a day en route to picking a new one to last it a while. The Web giant started off its logo fashion show on August 8 with the compact sans-serif version above. It's somewhat toned down for announcing "30 days of change," but it reflects the flat design aesthetic Internet companies are favoring these days.
While the fonts changed over the 30-day unveiling, each temporary logo held onto the company's signature purple color and exclamation mark. In the end, though, Yahoo's turnaround will depend more on the success of new features -- not a new logo.
Click through to check out some of the good (and bad) that led up to Yahoo's new logo.
September 4, 2013 9:00 PM PDT
Photo by: Yahoo
| Caption by: Carrie Mihalcik
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