Wait, isn't this Yahoo's old logo? Well, not quite.
Yahoo tried out this sans-serif, streamlined version of its logo on August 16. It's very similar to Yahoo's traditional logo but with a much cleaner look.
Despite the subtle change, I think this logo struck just the note Yahoo was trying to achieve. The company holds onto its "fun, vibrant, and welcoming" personality, but also tells the world it's a modern company ready to take on its competitors. The company could have quietly come out with this subtle change, but after a 30-day logo rollout, Yahoo would surely have gotten panned for unveiling something so similar to its traditional logo.
September 4, 2013 9:00 PM PDT
Photo by: Screenshot by Carrie Mihalcik
| Caption by: Carrie Mihalcik
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