Tout in 2011
Seemingly unconcerned by the failure of 12Seconds, Tout debuted in early 2011, offering people a way to record and share -- wait for it -- 11-second videos. The idea stemmed from research that showed most people got bored of Internet videos after just nine seconds (editor’s note: not sure if that data includes cat videos). Worth noting is that the service also lets you grab 11-second snippets from Web videos. It’s since expanded to 15-second clips, and is chock full of celebrities.
June 20, 2013 3:30 PM PDT
Photo by: Tout
| Caption by: Josh Lowensohn
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