Microsoft's latest advertising campaign with video spots featuring Bill Gates and comedian Jerry Seinfeld and using quirky self-deprecating humor in an attempt to show how Windows connects with everyday people.
The campaign--part of an estimated $300 million, multi-year push developed by edgy ad shop Crispin, Porter and Bogusky--has since shifted its focus into that turned Windows into a punch line.
Shown is a still from , featuring Gates and Seinfeld in a mall shoe store. Seinfeld shares a tip on breaking in the tight-fitting shoes--he wears them in the shower.
September 18, 2008 11:32 AM PDT
Photo by: Microsoft
| Caption by: CNET News.com Staff
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