It's not the iPhone, it's the way you're holding it!
Memo to Apple: Don't high-hat your customers, no matter how pesky they become.
Everyone screws up, of course, even companies engaged in the pursuit of insanely great ideas. For Jobs & Co., the gaffe finally came with the odd reception problems caused by the iPhone 4's wraparound antenna. Yes, the problems might have been overstated. And, yes, the tech press may have been getting even for years' worth of "no comments" and other snubs from Apple. But really...telling people they were holding the phone wrong? Poor form. For $199 or $299, they should be able to hold the phone any damn way they please.
On the upside, Apple did finally hold a press conference to acknowledge the problem (albeit one in which Steve Jobs weirdly implied that his company was being unfairly picked on) and eventually fixed things with software upgrades and free rubber band things to prevent you from putting your fingers where they don't belong. But for a company with arguably the best customer service in the world and a CEO who so loves the Beatles, it was an odd, out of tune moment.
When you're on top of the world, every mistake gets amplified, and that's exactly what happened to Apple and its handling of the antenna complaints - CNET's top turkey of 2010.
November 24, 2010 12:48 PM PST
Photo by: Apple
| Caption by: CNET News staff
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