For a Net consultant, a crisis, then a silver lining
Steve Borsch, a social media networking consultant in Minnesota, ran smack into the recession. But the crisis fired up his survival instinct and made him take a fresh look at his business. A year later, business has picked up--though not in the way he expected, and his income still is down 25 percent compared to previous years.
"There is a growing amount of consulting work with start-ups and innovators, and it has become key to my business," he said. "That work has grown faster than my previous consulting engagements with established Fortune 500 companies," which are using larger, traditional consulting firms. He's also become a blogger about education issues for publisher Scholastic.
And he learned a lot along the way--"Basically, to place my ego on the shelf and hit my personal reset button, and not get hung up on the types of engagements I'd take, the level of project I'd be willing to propose and perform," he said. "The result has been more work than I'd hoped for one year ago."
Read the original story: "For Net consultant, a crisis, then a silver lining"
--Caption by Stephen Shankland
December 9, 2009 4:00 AM PST
Photo by: CNET
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