Rock stars ad
Intel kicks off a multimillion-dollar marketing campaign on Monday. Unlike its previous campaigns, which have focused on specific products such as chips, this one spotlights the brand as a whole.
The three-year campaign is taking a tongue-in-cheek approach and sells itself as offering an insider's view on the company culture.
This rock star ad, for example, takes the nerds-are-cool tack, though the rockers on the left seem more along the lines of Spinal Tap than Coldplay.
May 11, 2009 4:00 AM PDT
Photo by: Intel
| Caption by: Natalie Weinstein
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