June 3, 2003 5:42 PM PDT
AOL Canada inks deal with Google
AOL Canada, which is a partnership between America Online and RBC Royal Bank, takes after its parent company AOL in adding Google's text listings to boost ad sales. For Google, the deal could help build its advertising network. In "pay per click" advertising like this, marketers bid for placement in search results related to specific keywords; their ads appear when people search for those terms on Google and its partner sites, which include AOL and AOL Canada. Advertisers pay only when people click on their listings.