January 4, 2002 4:25 PM PST
MSN, Overture test paid listings
The new test builds on an early 2001 deal that let Overture provide sponsored results on Internet Explorer's tool-bar search. The latest deal lets people pull up sponsored links from Overture on the main page of MSN, following featured editorial results. Gentry said the companies have not agreed to offer the service long term. For Overture, the deal is the latest in a string of agreements with portals such as Yahoo and America Online.