November 15, 2000 2:45 PM PST
Short Take: Virgin pairing with Music.com for cross-marketing
Virgin Entertainment Group is partnering with Music.com in a pair of
cross-marketing and promotional deals. Virgin's Internet radio station Radio
Free Virgin will provide Music.com with a co-branded digital radio player
while Radio Free Virgin will receive marketing and advertising support from
Music.com. In addition, Virgin Megastore Online will provide CDs and
other music and entertainment products for Music.com, which has created a
Virgin-branded music store at music.com/virginmega.