January 8, 2007 4:18 PM PST

Sony eyeing OLED TVs for 2008

LAS VEGAS--Another thin-TV standard looms on the horizon.

Sony Electronics is looking at ways to bring flat-panel TVs based around organic light-emitting diodes, or OLEDs, Sony CEO Sir Howard Stringer and Sony Electronics President Stan Glasgow said in an interview.

Sony OLED prototypes

"It is not as far off as you might think," Glasgow said. "Perhaps next year."

Sony has managed to make large OLED screens. At the Consumer Electronics Show here, Sony is showing off a 27-inch OLED panel, along with other, small OLED screens.

Still, a lot of work remains, and both executives emphasized that Sony is not announcing products or a definitive commitment to OLED TVs. The company, for instance, has to figure out how to mass-manufacture them at a price consumers are willing to pay. SED, a TV format promoted by Toshiba, has been delayed several times. Critics say that when it comes out, Toshiba will have challenges making SED, which stands for surface conduction electron emitter display, competitive in price with plasma or LCD.

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Materials in an OLED display emit light when an electrical current is applied. Because of their luminescent nature, OLED displays don't require a backlight, consume less power and can result in thinner screens than LCDs, which are currently favored in the flat-panel industry.

To date, manufacturers have used OLEDs for screens inside phones and MP3 players. Samsung, like Sony, has also shown off larger OLED screens that can function as TVs.

They are "breathtakingly bright," Stringer said of OLEDs. "The reality is connected to price, but it is so beautiful we want people to see it."

If Sony does come out with an OLED TV, it would likely come out in Japan first, Glasgow said.

See more CNET content tagged:
organic light-emitting diode, surface-conduction electron emitter display, flat panel, Glasgow, diode

6 comments

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where does it end
DLP, LCD, Plasma, OLED, etc...sheesh. I use an LCD at my office at www.eyepinch.com and it works great. I have a review on my blog site about it.

<a class="jive-link-external" href="http://www.ashgilpin.com/archives/64" target="_newWindow">http://www.ashgilpin.com/archives/64</a>
Posted by ashgilpincom (30 comments )
Reply Link Flag
2008?
I'm not sure if he was serious about luanching a 27" OLED TV in 2008. Lifetime, and color stability is just not there yet. Yields are struggling, and mfgs. are continuing to struggle scaling them up... A jump from 4" to 27" is a huge step in scale.

We'll see in 2008
OLED.info
<a class="jive-link-external" href="http://www.oled.info" target="_newWindow">http://www.oled.info</a>
Posted by oled.info (4 comments )
Reply Link Flag
11-inch OLED-TV 2007
Sony published that the 11-inch OLED produced in 2007! More infos about OLED-TV at <a class="jive-link-external" href="http://www.oled-display.net" target="_newWindow">http://www.oled-display.net</a>
Posted by erik1974 (8 comments )
Reply Link Flag
OLEDS
Well, I love my new LED, but it looks like this could be a better technology, if it can achieve more brightness with less power. Where my tv falls down is black level. It has bright, rich colours, but no inky blacks. If OLED can improve on this, it could well rule the tv roost and maybe not needing a backlight would help.
Posted by Starfires (157 comments )
Reply Link Flag
Sony OLED
Sony is gearing to already release the 11 inch OLED, old news. In fact you can check out a display at the sony in SF @ the metreon, flippin gorgeous is all I have to say.
Posted by JTHMgirl (1 comment )
Reply Link Flag
Sony delayed their big OLED ang LG is running forward.

http://www.oledgadgets.com
Posted by crositer (5 comments )
Reply Link Flag
 

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