The company that boasted "all we do is Mac" is calling it
quits.
ComputerWare, a privately held chain of Northern California retailers of
Apple Computer products, has gone out of business, according to a tape
recording on its corporate telephone system. Stores in downtown San
Francisco, Santa Clara, Berkeley and other locations have been closed and
the company is selling off inventory in a liquidation sale at its Sunnyvale location.
"Regrettably, after 17 years in the business, we are unable to continue,"
the recorded message states. Customers with computers currently being
serviced are being asked to contact Cyber CSI in Santa Clara, Calif. Company
representatives could not be reached for comment.
ComputerWare, founded in 1985, was one of the largest Apple dealers in the
nation at points, selling both to retail and corporate customers. In the
1990s, the company bought its computers for a time directly from Apple,
rather than through a distributor like most other Mac dealers.
The company's motto was, "We live Mac. We eat Mac. We sleep Mac. We dream
Mac. All we do is Mac."
The closing comes as Apple is counting on its new OS X
operating system to revive flagging sales and help return the company to
profitability.
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