WebTV today introduced its new TV set-top boxes, and the next
generation marks a significant departure from hardware the
company has previously released.
As previously
reported, television set-top box maker WebTV today relaunched its WebTV Classic
and Plus products, as well as the complementary Internet service. The new
boxes will be the first from the Microsoft subsidiary optimized for
Windows CE operating system, although the hardware does not fully run on
the Microsoft platform yet.
Despite the spate of new features, the new class of WebTV devices may be
significant more for what they lack: namely, a hard drive.
WebTV today introduced new Classic and Plus boxes from manufacturing
partners Sony and Philips. The Classic has been upgraded
to include a 56-kbps modem, rather than the 36-kbps modem of the original,
and a 150MHz MIPS processor. The Classic also sports a much smaller design,
and is now about the size of a portable CD player, according to WebTV.
The new Plus box has been more significantly revamped. Along with the
56-kbps modem of the first Plus device, the new model includes a 167MHz
processor. In addition, WebTV has done away with the hard drive, and beefed
up the Plus box's memory capacity in its place. The new device offers 16MB
of RAM, in addition to about 10MB of various flavors of ROM.
"We really decided from the consumer standpoint, that we are able to
deliver the same features without a hard drive," said Sharon Frainks, group
product marketing manager for WebTV. Losing the hard drive makes the
set-top box quieter and faster, she said.
WebTV is revamping the look and functionality of its set-top boxes based
on input from parent company Microsoft, its manufacturing partners such as
Sony, and user feedback, according to
Sean Kaldor, an analyst with International
Data Corporation.
The decision to drop the hard drive was probably motivated by several
factors. Manufacturers like Sony and Philips are still charging $99 and $199
for the Classic and Plus boxes respectively, but are now free from
installing the costly component. The decision will probably allow
manufacturers some extra room for profit.
In addition, the hard drives included with the original boxes were never
put to much use, Kaldor said. "They know it, and I know it, and it's a fact,
even if WebTV won't say it: The hard drives were not getting used," he
said. WebTV's initial vision of multimedia advertisements and short videos
that would be downloaded to the hard drive never materialized, he said.
"This shows what happens when a product reaches a new generation," he said,
adding that the hard drive is among the largest contributors to
manufacturing costs and system crashes.
The hard drive was primarily being used to store seven days of TV listings,
Frainks said, a role which is now being fulfilled by memory. "Users won't
really notice the difference," she said.
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