Matshushita Electric and disk drive maker Quantum say they will show
HDTVs that can record, pause, and rewind broadcasts at the upcoming National
Association of Broadcaster's convention in April.
Matshushita Electric, which markets
products under brand names such as Panasonic, is expected to use
specialized hard disk drives from Quantum initially in a "home video
editing console" that lets users manipulate and store images without a PC.
Without specifying a release date, Panasonic said it plants to offer an
HDTV receiver that could pause, replay, and search digital broadcasts. DTVs
sold today are basically monitors that come with a separate set-top
receiver costing between $1,000 and $3,000 that tunes DTV signals. The
price of the TV and the receiver together typically cost $5,000 and up.
At those prices, the market won't be a huge one for Quantum, but the deal
symbolizes how disk makers are moving into markets beyond the PC to begin
to insulate themselves from brutal conditions in the PC market.
Yesterday, for instance, Seagate
announced it was taking a $50 to $60 million resructuring charge to restructure
worldwide operations. And last year, disk makers slogged through an industrywide oversupply of storage
devices and plummeting prices for desktop computers that resulted in huge
losses for most.
Already, devices that use hard disk drives to store information are
appearing on the market. Replay
Networks and TiVo are readying
digital television recording systems that employ hard disk drives in the
hopes the devices will replace today's traditional home videocassette
recorders.
While Quantum's efforts to reach out to consumer electronics companies
should eventually result in increased sales, some analysts aren't so sure
about whether products like the unit Panasonic is envisioning will ever
sell well.
Panasonic's plan: combine TV tuning and advanced features in the main TV unit.
Strategy Analystics said in
a report that only 6 percent of US households by the year 2005 will own a
device that integrates digital TV tuning into the TV itself.
Over 60 percent will, however, own digital set-top boxes that perform these
and other functions because, the report said, separate devices are easier
to upgrade as the technologies mature.
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