Customers of IBM Internet Connection
Services who are used to paying $19.95 per month for unlimited Net access
will have to pay extra if their usage exceeds 100 hours per month, starting
April 1.
The switch, announced to customers online, is the latest attempt by
Internet service providers to get away from "all-you-can-eat" Net
access for $19.95 per month, a pricing scheme they say is unprofitable.
"We have a goal of keeping costs affordable to the majority of our valued
customers," the company said on its Web site. "Our research shows that
while only a small percentage of our customers regularly exceed 100 usage
hours per month, these customers consume a significant percentage of our capacity. The [new] plan is being implemented in order to maintain a high
quality of Internet service while sustaining monthly Internet service fees
that are affordable to the majority of our customers."
ISPs and online services have been struggling to come up with a profitable
pricing scheme. A problem for them has been users who stay logged on all
day to get email. America Online and Concentric Network have policies that
encourage users to log off after a certain period of time. Others, such as
Netcom and CompuServe, have steered away from
the flat $19.95-per-month rate. CompuServe, for example, has flat-rate
pricing at $24.95 per month, $5 above the standard monthly rate.
IBM's new pricing scheme will be called the "Comprehensive Plan," instead of
the "Unlimited Plan." In the United States, for example, users who exceed
100 hours per month will pay an extra $1.95 per hour. The fee schedules
differ in other countries. The 100-hour cap is being implemented in 28
countries. It applies to the cumulative total for all users (parents and
children, for example) under one account.
IBM Internet Connection Services for Education customers will undergo the
same change on July 1.
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