Microsoft demos advertising lab

Microsoft on Friday debuted its AdCenter Incubation Lab, providing a peek at some of the ad-based technologies the lab is cooking up.

As previously reported, Microsoft has been developing its AdCenter tool for more than a year. On Friday, the company demonstrated 15 of 40 prototypes during its AdCenter Demo Fest at its headquarters in Redmond, Wash.

Offering a range of distribution options, from video hyperlink ads to mobile-based ads, AdCenter is being designed to deliver more personalized ads to users. Microsoft hopes that the incubation lab--a joint effort of Microsoft Research and its MSN AdCenter--will increase advertising revenue for its Web portal.

Microsoft is currently working on 40 advertising prototypes that would work with mediums such as video, television, mobile devices and the Internet. The ads also will be designed to address paid search, behavioral targeting and contextual advertising.

The software giant touted one prototype that offers a video hyperlink ad. The technology is designed to detect products that appear in television shows or commercials and then allows viewers to click on a related image for more information such as product details or how to purchase the item.

Other technologies under research include ad barcode readers, social network mining and large-display ads.

The incubation lab will draw on work being done by the company's AdCenter group in Redmond, as well as from Microsoft Research Asia in Beijing.

Microsoft's efforts to target ads based on users' personalities and other traits mark an effort to catch up to Yahoo and Google, which have forged ahead in delivering ads based on user age, gender, hobbies and other interests.

[vdesibabu]

Scared of google ads

evil plan's are brewing to destroy Google's Primary revenue generator.

[FutureGuy]

what's evil??

such a narrow minded comment...

[Tanjore]

Interested in google monopoly?

Competition is good. Consumers benifit.

[Don_Dodge]

Targeted ads can useful and helpful, and make lots of money

The search business is all about selling advertisements...targeted advertisements. People hate traditional advertising because it is obnoxious and irrelevant. When ads are targeted to what we are interested in...they are actually useful, helpful, and educational. The better the targeting, the better the return for advertisers, and the more that users actually "like" the ads and click on them. Everyone wins.

Advertisers will continue to demand real ROI and traceable results for their advertising dollars. Traditional media will have a hard time matching the cost effectiveness and traceable results of online advertising. Look for Google, Yahoo, and MSN to reap the rewards. We are talking billions of dollars here.

I wrote a blog on this subject today. There are lots of details on techniques for targeting ads.
http://dondodge.typepad.com/the_next_big_thing/2006/01/microsoft_launc.html

Click here to win free privacy risks!!!

Agreed. Advertising campaigns such as what Google provides are non-intrusive and relevent. If MS is proposing the same type of advertising while not exposing users to potential fraud, web advertising moves closer to standardization with less risk, and the end user benefits. I'd rather see silent advertising the middle of a Sienfeld rerun, telling me to eat a Mentos, than to have the Jerry knock on my door and try to steal my wallet or social security number.

I know I sound paranoid, but this is the effect when users visit an over developed, over budget website, relying on advertising dollars from scum. They throw popup/popunder windows at you, claiming you're so unique, or the 1 millionth visitor, and you've won a xBox 360 or iPod. While you're filling out the bs survey, some jerk on the other side of the world just emptied out your bank account.

If all web advertising moves in the direction these companies provide, a safer internet begins to develope and will become what it was intended to be. A information and communication medium, and not another loud commercial.

Microsoft & Claria

So finally there are chances that we shall have addsupported *free* version of Windows XP/Vista

Heard quite a time back, Microsoft secret tie-up with Claria, is that true? ( part of deal is Micrsoft Anti spyware changing the threat level of Claria gain, from remove to ignore).

At that time the news may not have made significant impact, but today, it does.

[irfon]

we've been doing this for some time

click on the link below to see something we created for universal music

http://coullmedia.ld.mediawave.co.uk/girlsaloud/theshow/

[ilanb55]

idside

wanna watch real clickable video applications
go to www.idside.eu
video ad world?s changing!