Ask Jeeves adds Fidelity, Nike to roster

Ask Jeeves added to its roster of corporate clients today, signing on Fidelity Investments and Nike as clients.

Fidelity, a mutual fund company and online broker, will use Jeeves' natural-language query service on its Powerstreet site for personal investing.

Nike has deployed an "Ask Nike" engine, based on Ask Jeeves technology, on its home page to help visitors find customer service and product information.

In addition to its popular consumer service available at its Ask.com home page, Ask Jeeves has had considerable success outsourcing its service to large corporate clients. These include AltaVista, Compaq Computer, E*Trade, Martha Stewart Living, Microsoft, Office Depot, Toshiba and WebTV Networks.

Also today, uBid said it had signed up for Ask Jeeves' service.