Online community TheGlobe.com used the Net as a platform for debate at its interactive conference on issues surrounding unsolicited commercial email.
Last night's conference featured five experts who presented their opinions about and
definitions of spam before answering questions posed by the community's members
participating in the chat.
Though panelists generally agreed on the definition of spam as email sent in
bulk to recipients who did not ask for it, they also expressed various ideas on controversial issues regarding free speech,
antispam legislation, and the threats that bulk email pose to its recipients.
"The difference between door-to-door salesmen and spammers is that
door-to-door marketing does not cost the recipient," former "Spam King"
Sanford Wallace said.
One reader asked the panel whether it would be illegal to send bulk email
if it was not advertising pornography. While one panelist suggested only
sending email to interested parties, David Sorkin, assistant professor
specializing in technology and privacy law at John Marshall Law School, pointed out the reason for bulk
emailing in the first place.
"Simple: it's easier and no more costly to send them to everyone," Sorkin
said. "That's part of the problem with spam, and why it's different from
other forms of direct marketing."
Spam is an ongoing issue that causes much anger among Net users. An estimated 120 million people use email, according to Net monitoring firm Matrix
Information and Directory Services. Spammers have been
taken to court by ISPs and have riled up animosity among many Netizens.
The conference comes at a point when the federal government as well
as some states have
taken action to curb spam from flooding email boxes. Today there are a
number of antispam bills before Congress, but none have passed.
The Globe audience also posed questions relating to nonmarketing uses of spam.
One audience member brought up chain letters and asked what people could
do to prevent receiving sometimes threatening email. Eugene Volokh, professor of law at UCLA, said the
issue of spam as a commercial product should be distinguished from email
that threatens its recipients.
"This isn't a question of spam, it's a question of threats," Volokh said.
"It's illegal to
communicate threats; we don't need new laws to stop that."
Nonetheless, panelists in the conference had their own viewpoints on potential solutions to the problem.
"It seems to me that the law should, if anything, target only bulk
unsolicited mail," Volkh added. "The question is whether there should be a
flat ban or an opt-out provision, in which each individual
recipient will decide whether or not he wants to get such unsolicited bulk
email."
However, Ray Everett-Church,
cofounder and counsel of antispam advocacy group the Coalition Against Unsolicited Commercial
Email, warned, "There are many who fear that
prohibitions on political or religious bulk email would be
unconstitutional," he said. "I happen to believe that a reasonable
restriction on the manner of such speech may be constitutional, but that's
a different discussion..."
Other panel members included David Rand, chief technology officer of Internet
connectivity firm Above.net, and Steve Krein, president of online promotions
firm WebStakes.
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