Media Metrix to buy AdRelevance

The New York-based company, which tracks the popularity of Web sites, says it agreed to buy closely held AdRelevance for as much as $65.7 million in stock to offer clients the ability to monitor online advertising.

The story "Media Metrix to buy AdRelevance" published October 6, 1999 at 1:00 AM is no longer available on CNET News.