Zefer's shopping spree continues

Internet services firm Zefer today said it has acquired strategy consulting firm Waite & Company, marking Zefer's third buy within the past four months.

The Waite acquisition will boost Zefer's business strategy consulting services, the two Boston-based companies said in a statement. In addition, more than 20 percent of Zefer's employees will now have expertise in business strategy consulting and marketing with the acquisition.

Financial terms of the deal were not disclosed.

Founded four years ago, Waite said it works with chief executives and their management teams to develop strategies for evolving markets. The firm's client roster includes software developer Lotus, mutual fund company Fidelity Investments, and management consulting firm Deloitte Consulting.

Waite co-founders Thomas Waite and Allan Cohen will each head different business units of Zefer. Waite will head Zefer's strategy competency practice and oversee strategic marketing for the company, and Cohen will head Zefer's development of a unified practice, the companies said.

Since Zefer received $100 million in its second round of funding, the firm has made several acquisitions. In late May, Zefer bought Spyplane, a digital branding firm based in San Francisco. In June, Zefer acquired Neoglyphics Media and Customer Management Solutions (CMS) practice, two business divisions from computer management and consulting firm Renaissance Worldwide.