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Microsoft reorg a bulwark against Google?
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Gates on Google: What, me worry?
September 13, 2005
Gates said Microsoft is working on two products, "Windows Live" and "Office Live," that create opportunities for the company to sell online subscriptions and advertising. Both are targeted at smaller businesses and consumers.
The products won't replace the company's ubiquitous operating system or productivity suite, and people don't need to have that software loaded to tap into the Web versions. "They are not required to use Windows or Office," Gates said at a press event here.
 Bill Gates, Chairman, Microsoft |
Gates announces Windows Live, Office LiveGates said that Windows Live is a set of Internet-based personal services, such as e-mail, blogging and instant messaging. It will be primarily supported by advertising and be separate from the operating system itself. Office Live will come in both ad-based and subscription versions that augment the popular desktop productivity suite.
"This advertising model has emerged as a very important thing," Gates said.
But free products won't replace paid software. Many of the Live releases will have payment tiers, Gates said, with the lowest levels free and ad-supported, and higher-end versions paid for by the user.
"We'll have licenses and subscriptions as well," Gates said. In many cases, companies will have a choice between running software on their own servers or as a Live service.
Acknowledging potential antitrust concerns, Gates said that Windows Live is built off published APIs (application programming interfaces) that its rivals will also have access to.
"It's a dramatic sea change," Gates said of the overall shift to online services. "The live phenomenon is not just about Microsoft. It's partners, it's competitors...the whole space is being transformed."
Ray Ozzie, recently tapped to head Microsoft's services push, joined Gates in detailing the plan.
Toe in the water
The Internet-based services announcement was widely expected. But Microsoft has kept details of the plan tightly under wraps.
Gates likened the services push to other major strategy shifts at Microsoft, including its December 1995 move toward the Web and a June 2000 commitment to Web services.
Ray Ozzie
CTO, Microsoft
The idea of an online adjunct to Office and Windows is not entirely new. The company already has its Office Online Web site that gets about 55 million unique users a month and offers items such like downloadable templates.
And in years past, Microsoft has attempted to build online alternatives to Office. One widely rumored project, developed in the late 1990s under the code name "Netdocs", was never made available.
One reason: Infighting between Office executives and Web advocates, according to sources at the time. David Smith, an analyst at Gartner, says that same tension still exists within Microsoft.
"There are different factions within the company, like before, and it is unclear what the corporate strategy is going to be," Smith said.
Windows comes online
Microsoft Live will consist of new services as well as some products previously offered under the MSN brand. MSN.com will continue to exist as a site for "programmed" content. Windows Live will be more personalized, the company said.
"It's easy. It's live, and it has 'me' at the center of the universe," said Blake Irving, a Microsoft vice president who was on stage to demonstrate Windows Live. However, the demo failed. "All of you guys that have done demos have been there," Irving joked.
Blake resumed his demo a few minutes later. He showed how people could use a sidebar to subscribe to RSS feeds, load podcasts and
See more CNET content tagged:
Bill Gates, David Smith, Microsoft Office Live, Microsoft Windows Live, Ray Ozzie
I am reminded of a quote "In a fight between a grizzly bear and an alligator, the terrain determines the winner". Meaning, each company has its strength and position in the market. The company that crosses over to fight on the others turf is likely to lose...but probably not die. These giants are too strong and too smart to battle to the death over any one market. It will be a battle for first place versus second place, with each making money in its own way.
My guess is this will be a battle of the titans fought on many different fronts for a very long time...like decades. This is great for customers and users. Innovation will flourish and prices will decline. Competition is a great thing.
Microsoft has already entered the battle for Search supremacy. MSN Search is awesome. In fact, it is hard to pick a winner in terms of relevance of results for any particular search. Internal to Microsoft we have a search site that simultaneously sends a search query to MSN Search and Google, and displays the results side by side. Internal users vote on which results were more relevant. This feedback helps us tweak the ranking and relevance algorithm. I was director of engineering at AltaVista so I have a real appreciation for search. I have got to tell you that I think MSN Search is equal to, or better than Google. Now it is a matter of gaining user market share and building out the Ad Network revenue model.
I wrote a blog today on this subject and how I think it will play out. See http://dondodge.typepad.com/the_next_big_thing/2005/11/microsoft_vs_go.html
It is as if they each want to say "aha, we are beating the competition!" But, in order to do that they each have to purposefully jump from their core businesses into the other's. It is just weird.
competition of ALL tech companies hands down. You work for a
bad company and can't admit it.
I am a consumer not connected to Microsoft or Google. I like working with Microsoft products. But when I search online, I use Google to save time simply because Google shows the most relevant results most of the time.
This is by experience. In the wild! Not in some control group or laboratory experiments organized by people connected to Microsoft.
However, when it comes to depth of search and the number of indexed web-pages I see that MSN is nowhere close to Google. You can see this typically in image searches. Google tends to deliver images across a broad spectrum associated with the keyword(s) whereas MSN mostly delivers only images associated to the most popular interpretation of the keyword(s).
MSN search is also lacking heavily in the number of images in its index. A Google image search for "MSN" returned around 2,630,000 results whereas the same on MSN returned only 148,795 results, nearly 17 times lesser.
If MSN search is awesome, then Google search is simply amazing. You can blog all night on how awesome MSN search is, but the fact is it has a lot of catching up to do both in sheer size and scale, if it is to be comparable to Google.
Rebranding some MSN stuff and adding layers of subscription based services is not going to get MSFT very far.
http://www.siliconvalleywatcher.com
Book will send out updates to one's Card when updated. Microsoft
are inventing things all over again, lets try something 'New'.
Me too, me too.
Too bad it looks just like Google Home, including the google-esque name/beta logo.
following the 'known' business model of canned software.
Yikes. Do people really want this? Not likely. This is about
Microsoft putting the conditions in place to generate more
income. Trouble is, it doesn't offer the consumer any value, as
far as I can see. The consumer and the small business will be
the launch pad for this new direction and soon it will be
universal. When I imagine the future I don't see the myriad of
advertising that will be the norm for this kind of business plan.
J
There is certainly an argument to re-assess distributed systems, but does anyone really think it prudent to place the responsibility for the security of company data with an "online" service like Mojo?
I can just hear Data Security groups saying "I don't think so." when someone from Marketing asks if would be okay to...."
MicroSofts success in this space will be marginal at best - there are just too many security issues.
Tom
- MS CANT innovate
- by corvax November 6, 2005 7:17 AM PST
- Microsoft is screwed they cant REALLY offer full webbased services because if they did you could use them from any platform using any browser that includes linux unix osx etc . so instead they offer crappy watereddown *extras* microsoft cant innovate because it will ruin their way of locking people into to their operating system and their office products.So now google is free to innovate and lead the way especially since they are a proponent of open source and have allied themselves with sun/openoffice
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