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AMD introduces budget Athlon 64
December 18, 2003 -
Intel's 'Prescott' chip to keep Pentium 4 name
December 12, 2003 -
HP adds zip to desktop PCs
November 16, 2003
AMD's Athlon 64 3400+ processor largely will be aimed at high-end desktops, while the Athlon 64 2800+, 3000+ and 3200+ chips will go into notebooks.
The 3400+ chip will cost $417 in volume quantities, according to sources familiar with the company's plans. AMD also is expected to cut prices on existing chips.
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Intel will soon counter AMD's lead with Prescott, an enhanced version of the Pentium 4 with additional multimedia instructions. But Prescott probably won't be released until February.
High-end chips such as these sell in relatively low volumes. The Athlon 64, for instance, is sold in a Hewlett-Packard PC under its Compaq Presario brand, but it's mostly seen in desktops from specialty makers such as Falcon Northwest. Still, word-of-mouth recommendations from the enthusiast crowd can be crucial in sales, according to executives from AMD and Intel.
Both companies also now sell desktop chips--the Athlon FX51 and the Pentium 4 Extreme Edition--that are repackaged server chips. Although fairly evenly matched, the Pentium 4 Extreme Edition scores slightly better on many tests, according to Tom's Hardware, another benchmarking site. These chips, however, sell in even lower volumes.





