PC industry: Darwinism on speed

The Internet, increased competition, and an endless price war are forcing PC makers to rapidly evolve their businesses to maintain their historic rates of growth. Some companies think victory lies in expanding services, while others are forming alliances to save money. But it's unclear which path will avoid the fate of the dinosaur.

Plummeting prices, Net rock industry Companies are taking radical steps to survive the relentless declines in prices and adapt to the brave new world of e-commerce. PC makers relearning how to compete In today's hypercompetitive PC market, hot prices aren't enough to stay ahead anymore. Dell expands on his success, PC's future Q&A Michael Dell has revolutionized the PC industry with the "direct sales" approach. He tells News.com's Michael Kanellos how he got there and offers glimpses of the future. New reality forcing direct pressure Selling via the Internet may appear to be a panacea for all that ails PC makers, but it's not as easy as it looks.