Marketing : Tech news from CNET News.com

Doing a number on Web site traffic

February 20, 2008 1:43 PM PST

Content publishers and tracking agencies aren't always on the same page when it comes to Web metrics, which are key to a site's appeal to advertisers.

GoFish out to hook youth marketers

February 18, 2008 3:36 PM PST

The company is bundling dozens of smaller kids sites to build one big marketplace in an effort to appeal to advertisers.

PBS Kids makes play for 3-year-olds online

March 8, 2008 8:26 AM PST

Web site lets children play animated games with characters like Curious George and learn basic skills in reading and problem solving.

Dell to form venture with WPP to handle ads

December 2, 2007 3:59 PM PST

PC maker will invest $4.5 billion in marketing over three years as part of an agreement to form a new agency with Britain's WPP that will handle all of the company's advertising and marketing.

Lawyers: Vista branding confused even Microsoft

November 28, 2007 2:55 PM PST

Company marketing manager among those unclear about what "Vista capable" means, say lawyers pursuing class action suit.

When rockers cut ties from labels

November 7, 2007 2:03 PM PST

Services like Musicane oversee digital sales, marketing, and other chores for bands that drop a record label. But do they make sense for everyone?

Are kids ready for ads in virtual worlds?

October 16, 2007 8:20 AM PDT

Media watchdogs and educators worry about the nascent industry having relatively no standards for advertising.

Want to 'converse' with advertisers? Me neither

September 14, 2007 6:02 PM PDT

'Conversational marketing' smells like a new spin on old advertising techniques, just on the Web.

Web 2.0 and the CEO

August 7, 2007 12:58 PM PDT

Forrester Research CEO George Colony says today's boss can't afford to remain clueless about the burgeoning world of Web 2.0.

Intel losing its joie de Viiv

July 20, 2007 1:45 PM PDT

The Viiv and vPro brands haven't exactly hit their mark. Now they'll take a back seat to Core--and long live Centrino.

Microsoft looks to improve its name game

July 17, 2007 12:06 PM PDT

After years of being the butt of jokes for its convoluted product naming, the company wises up about appellations.
Photos: Cool names, disappointing products

Apple basks in iPhone buzz

June 25, 2007 4:49 PM PDT

For months, the Apple gadget has been the talk of the town. How much of that is Apple's own doing, and how much is the fans?

Swag is fun, but what about the trees?

June 7, 2007 8:15 AM PDT

CNET News.com reporter Daniel Terdiman has a message to the flacks sending him tons of junk each week: Just say no!

Ad giant to scoop up 24/7 Real Media

May 18, 2007 7:02 AM PDT

WPP, one of the world's largest ad agencies, plans to buy the digital marketer for $649 million.

Protecting kids from online food ads

May 17, 2007 10:32 AM PDT

With playful characters and mobile social-network buddies, fast-food companies are finding new ways to target teens. One group wants limits set.

IBM, DuPont aim for cool crowd with video ads

May 15, 2007 11:27 PM PDT

The two companies turn to the Web to reach a hipper audience. Also: Yahoo seeks the most dedicated evangelist among its employees.

Microsoft's Bach pitches 'user-driven marketing'

May 2, 2007 1:27 PM PDT

Robert Bach, head of Microsoft's Entertainment and Devices division, says new Web apps are "changing the world of marketing."
Photos: Talking marketing at Mix '07

Fast Search & Transfer offers search and marketing bundle

April 29, 2007 9:05 PM PDT

FastMedia software is designed to boost advertising dollars at media Web sites.

Google gets in on 'Intel Inside' campaign

April 25, 2007 6:18 AM PDT

Search giant will provide online ad marketing tools to Intel's virtual marketing storefront for licensees.

Online ad group: Show us the traffic numbers

April 24, 2007 7:03 AM PDT

Interactive Advertising Bureau, which represents more than 300 new-media ad companies, asks ComScore and Nielsen/NetRatings to submit to audits.