• On TechRepublic: Why VISTA HATERS will love Windows 7

July 24, 2007 4:00 AM PDT

Perspective: Is the $199 PC doomed to fail?

See all Perspectives
The last few years have witnessed an increasing focus on creating inexpensive, affordable computers for users in the developing world.

At the forefront of this movement is Professor Nicholas Negroponte, founder and former director of the MIT Media Lab. His not-for-profit One Laptop Per Child (OLPC) project has been developing a laptop (targeted at $100 but currently struggling to break $200) suitable for use by every child in the developing world. Recently, Intel joined the board of OLPC and will even contribute funding to the project.

Helping people in the developing world cross the digital divide is a fundamental act of decency, generosity--and even self-interest--as these new markets grow, consumers spend and productivity surges. The need for technology among the underserved is so urgent, hopeful thinking goes, that even a computer with no commercial viability--no distribution channels, maintenance, training, programming services and in fact virtually no IT ecosystem at all--can meet that market's need.

As laudable as this dream is, the ideal unfortunately runs counter to a fundamental fact of life: a computer cannot exist independent of basic economic realities.

A computer is, rather, a creature of connectivity and collaboration. And, given the economic realities in the developing world, $200 computers can not generate the profit essential for the creation of a robust IT ecosystem, essential to ensure successful deployment, ongoing operation and maintenance.

The price of a base-level personal computer today is about $400. That hasn't changed much in the last ten years, although the power this computer delivers has increased profoundly. As a result, however, the world computer user base has been stuck at a largely saturated 850 million users for years. Unfortunately another billion potential users--most in developing and underserved markets like education--cannot afford the requisite $400. If we can merely squeeze down the price tag, have we solved their problem?

As laudable as this dream is, the ideal unfortunately runs counter to a fundamental fact of life: a computer cannot exist independent of basic economic realities.

Only if you believe that OLPC and Intel's $200 laptop, with their PDA-like, seven-inch screens and obsolete processors are the answer. But the developing world is not just "village kids," but rather motivated, ambitious people engaged in business, agriculture, commerce, health care, finance and education.

For PCs to be productive in this business and educational landscape, they require a host of supporting services, plus reasonable features and capabilities. A PC must communicate, which mandates connectivity. That, in turn, demands configuration, maintenance, professional services, technical support, hardware and software upgradeability. Without a healthy ecosystem, a PC is not worth even $200.

Here in the developed world, the PC hardware makers have put up with profitless computing for years as a result of operating in a saturated, upgrade-driven market. We know our industry is in sick condition and we have now driven down the cost of "real PCs" as far as they can go.

However, not everyone needs their own PC. What they do need is access to the functionality and benefits that the PC provides, delivered in an affordable and efficient way. That's where I believe multi-user computing fills the void.

This multi-user model is not new. During the 1960s, when computers were all mainframes and cost millions, multi-user computing, in the form of time sharing (where we rented access by the hour using low-cost "dumb terminals") was our first tool for expanding the market from the "Fortunate 500" to the rest of us. This model continued through the 1970s with $100,000 and ultimately $10,000 minicomputers further expanding the market. In the 1980s came the PC and the world changed; ultimately, we all got our own computers.

Although the last ten years have seen very little movement in the price of low-end PCs, technology advances have turned the 2007 entry-level PC into a very muscular piece of technology whose gigapower is more than 1,000 times that of a $400 box built in 1998. Only a fraction of today's PC users, such as computational scientists, extreme gamers, graphic artists and industrial designers use more than a few percent of what these mainframes on a desk can offer.

As a result, the vast majority of those CPU cycles are wasted, burning energy (150 to 200 watts per box), costly and scarce in these markets and becoming ever more costly to own. So why not harness and share this extra capacity and resurrect these proven techniques and technologies from the past to take today's "mainframe on a desk" and put its power to work?

Enterprise computer users have been benefiting from the PC version of multi-user computing since 1990, which our industry has dubbed "server-based computing." Blade computing and virtualization are the latest twists on this same multi-user concept.

However, these enterprise software and hardware components are expensive. The software licenses alone often add up to more than the cost of the full or stripped-down PCs being used as the access terminals. These terminals (thin clients) are themselves as expensive as low-end PCs. It has been, thus far, a technology for the rich and fortunate.

A number of new firms, including my own company, NComputing, have reincarnated the thin client with non-CPU-based access terminals. Access terminals are being built today at costs as low as $11 and sold for well under $100 per user. At the same time, they provide manufacturers, distributors, resellers and maintenance partners with full commercial margins. The expensive software and high-end servers have been replaced by low-cost or free software and desktop PCs. These multi-user environments tap the power of low-end PCs to support 10 or more concurrent users with power consumption of under 6 watts per user.

All the evidence undercuts the widespread technology assumption about how best to liberate emerging regions of the globe from the energy-wasteful business model which is being foisted upon them today.

Biography
Stephen Dukker is chief executive of NComputing. He is also a founder and former CEO of eMachines.

More Perspectives

See more CNET content tagged:
OLPC, ecosystem, computing, reality, maintenance

Add a Comment (Log in or register) (29 Comments)
  • prev
  • 1
  • next
Bullocks!
by bjdooley July 24, 2007 6:00 AM PDT
While the known computer base has remained stable, it is impossible to tell how far the recycled computer base has expanded, and used computers are still probably far ahead of any of the new cheap computer initiatives (and everyone always seems to forget the Indian one). Electricity and communications are probably the chief obstacles, rather than system availability. Still, and all, a laudable effort.
Reply to this comment
And bovine excretment
by Phillep_H July 24, 2007 11:33 AM PDT
How many businesses were still using a 286 and DOS without an internet connection 10 years ago? All of a sudden a 1 Gig machine with broadband is needed?



There's a heck of a market out there for a small laptop that can run all day on batteries, but there isn't much profit to be made off them.

recycled bull crap
by gggg sssss July 26, 2007 8:14 AM PDT
even the poorest of consumers can't get by with a 286, 308 or even P, PII. Want to see pdf? watch a flash? Edit a Word doc? Run Quicktax? And why would anybody buy a 300 recycled PC when you can get a $399 NEW pc from dell - and the spread is often less. Where do you find windows 95 drivers for a any printer you can actuially buy today? etc etc
View reply
Double Bollocks
by Scopeman58 July 24, 2007 6:51 AM PDT
It takes a US-centric and tech-centric view to envision mainframe-like "shared computing" or the thin-client models as the solution for the third world. I suggest you actually go to the third world; they have an entrepenurial "shared computing" resource now - it's called a locally-owned Internet Cafe, and it's full of recycled system deemed "underpowered" by non-tech-savvy Westerners.

Without too much effort the third world has not only found out how to effectively timeshare these sub <$300 machines (they use a free market model) but they have given rise to millions of small businesses running on these time shared systems.

This solution requires only connectivity, electricity and a continuting cascade of hardware from the upgrade cycle. Which means the real answer to hooking up the third world are groups like Geekcorps, not another thin client business looking for a market.
Reply to this comment
Absolutely
by JohnMcGrew July 24, 2007 7:09 AM PDT
Could not have said it better myself.

Part of the problem (like most of the arrogant western-world's approach to third-world aid) is the idea that we can hand out these "this is what we think you can handle" concepts when what they are actually happy with is the building blocks of what we've already had. In other words, in order to really grow, they need to experince what we have in the past. They aren't going to learn anything from these packaged "just add water" approaches.

The thin-client model for places that totally lack infastructure just sounds like a business plan looking for an excuse to happen. It's not what they need.
Bollocks Aplenty!
by Penguinisto July 24, 2007 7:15 AM PDT
[i]"Only if you believe that OLPC and Intel's $200 laptop, with their PDA-like, seven-inch screens and obsolete processors are the answer."[/i]

Yes, Stupid, it [i]can[/i] be.

I can confidently say that it is very possible to run servers for HTTP (Apache), SMTP (via postfix), MySQL (yes, you read that right), and a whole host of other enterprise-grade server software on one of those laptops you so easily deride, even chaining them together to create an impromptu but damned workable basic infrastructure. The only limitation is storage space, which a few USB external disks can cover without too much cost or bother.

Deride it all you want, but it is this spirit of improvisation which often creates the largest and most fundamental changes.

/P
Reply to this comment
Yet More Bullocks!
by abfalter July 24, 2007 7:23 AM PDT
Author states: "The price of a base-level personal computer today is about $400. That hasn't changed much in the last ten years, although the power this computer delivers has increased profoundly."

Bwa, wha? The price of a base-level computer
10 years ago was no where near $400. It was
more like $1000-$1500.

Hard to take the authors opinions seriously
when he makes such outrageous remarks. I
stopped reading the article after that bit
of nonsense.
Reply to this comment
Like everything else
by rk2469 July 24, 2007 7:24 AM PDT
It seems that people who are proposing the $200 PC not only dismiss principles of Economics but they repeat this every where in life. They have this Utopian idea that thing should be xyz. The produce significantly degraded experience at the end. people are lauded because of their Utopian idea rather than for their (long term) results.

Do people who have an access to Internet do better? Are American school students do better because they have the access to the Internet? US students are still ranks 26th and 28th in the world in Math and Science. US is producing uneducated and unskilled workers only from high school level but college level as well.

The idea that if Rwanda or Sudan had the internet, it would solve their current or future political problem is a simpletonian idea. How long have we been seeing hungry African people on TV. it never ends. Per haps, it's not the computer or the internet. What would they do next? US has been fighting poverty for almost 100 years at cost of $6 trillion money transfer. Yet, John Edward is flying everywhere to find poverty. His solution is to give pay checks to those who work. Brilliant, isn't it! Imagine, you give a paycheck to those who work in America! Move mover Sam Walton, we need the Ed-Mart.

$200 iPhone? Would iPod solve problems? If they just listen to Paris Hilton's song, they would be a lot better off? Or maybe, Umbrella ella ella?

Ideas like this fail every where. Yet, they are allowed to get away with their no-results without any consequences. Remember the ?Red Campaign? how they spent $100 million to collect $11 million as of 02/2007. also, the end poverty thing, ?ONE? by Bono of U2, He makes a t-shirt that?s made in Lesotho that cost $54? donates $0.25 into actual charity, which is made, managed, and sold by his wife. He tells everybody else to pay taxes, yet he evades paying taxes. I am not pro-tax but this guy tells everybody else to pay more taxes but not him.
It seems that people who are proposing the $200 PC not only dismiss principles of Economics but they repeat this every where in life. They have this utopian idea that thing should be xyz. The produce significantly degraded experience at the end. people are lauded because of their utopian idea rather than for their (long term) results.

Do people who have an access to Internet do better? Are American school students do better because they have the access to the Internet? US students are still ranks 26th and 28th in the world in Math and Science. US is producing uneducated and unskilled workers only from high school level but college level as well.

The idea that if Rwanda or Sudan had the internet, it would solve their current or future political problem is a simpletonian idea. How long have we been seeing hungry African people on TV. it never ends. Per haps, it's not the computer or the internet. What would they do next? US has been fighting poverty for almost 100 years at cost of $6 trillion money transfer. Yet, John Edward is flying everywhere to find poverty. His solution is to give pay checks to those who work. Brilliant, isn't it! Imagine, you give a paycheck to those who work in America! Move mover Sam Walton, we need the Ed-Mart.

$200 iPhone? Would iPod solve problems? If they just listen to Paris Hilton's song, they would be a lot better off? Or maybe, Umbrella ella ella?

Ideas like this fail every where. Yet, they are allowed to get away with their no-results without any consequences. Remember the ?Red Campaign? how they spent $100 million to collect $11 million as of 02/2007. also, the end poverty thing, ?ONE? by Bono of U2, He makes a t-shirt that?s made in Lesotho that cost $54? donates $0.25 into actual charity, which is made, managed, and sold by his wife. He tells everybody else to pay taxes, yet he evades paying taxes. I am not pro-tax but this guy tells everybody else to pay more taxes but not him.
Reply to this comment
Racism, stupidity not answer
by J.G. July 26, 2007 6:44 PM PDT
This comment is so screwy that one wonders if the person who wrote it is even passingly in touch with reality. A bunch of unproven anecdotes attacking 'liberals' offers no real insight into solving the problems of developing countries. Nor do these remarks have anything to do with the topic under discussion.

The claim that there is something inherently wrong with Africans that is the core of rk2469's 'wisdom' is just plain, unadulterated racism.
Open Source Tool Box For the Developing World
by cambarne July 24, 2007 7:36 AM PDT
And next you will be writing to say that if People in Developing Nations where given wood working tools then they would be of no use because they have no spare parts (eg blades for electric jigsaws etc). Stop reporting out of your arse and Profiting from the negative all of the time.
Reply to this comment
Huum, not sure about failing; they just got a 3m unit order...
by 00rb July 24, 2007 8:02 AM PDT
http://www.mercurynews.com/business/ci_6449076
Reply to this comment
Used PC sales and give aways show the success of it.
by bobcode July 24, 2007 8:26 AM PDT
Used PCs simply sold on eBay or simply given away shows the success of the $200 PC. Not everyone needs, wants or really knows what do to with more. Running PINE would be adequte for many many people. Trouble is, they are likely technophobes or computer-shy. Intel-Asutek's $300 10" laptop with RHEL4 would be adequate for one on my projects, and might be affordable for someone I know.

OLCP is pursuing a nonexistant market. That's why he's targeting government buys. Government buying those machines means there is no market. The self-saficentcy reenforces the point.
Reply to this comment
You have DC, they don't
by J.G. July 26, 2007 7:01 PM PDT
The OLPC computers will be used in environments where electricity is either not available or unreliable. Used computers require DC so they are not a solution to the problem OLPC is meant to solve. The OLPC computers are designed to run off batteries, wind power, cranking, etc.

Governments will buy the computers because the children's parents can't afford them. Also, education is a government function.

It amazes me that some people fail to grasp that circumstances in an affluent society differ from those in most of the world.
Different solutions for same problem
by ahickey July 24, 2007 8:47 AM PDT
Different solutions for same problem

Thin clients are great where there is a connection to the internet/network location
But where there is no connectivity or even reliable electricity the OLPC initiative is a better match.

For Eco-system. Remember all the programmers and support people who earned a living as computers became more important. If OLPC works then local people should have the chance to gain through software and support.
With a thin-client all the support is maintained by the network owner, so there is very limited opportunity for local people to gain.

Finally, remember the 80s when a lot of people who now read news.com began learning about computers on Commodore/Atari/Sinclair computers. A lot of people have their careers based on their early tinkering and development. This is what I believe the OLPC project is work towards.
Children get the change to learn/experiment and gain skills that will be valuable to them in the future. Not a bad goal.

It should be great to see the effect this has on the local economies when the OLPC has been running for a few years.
Reply to this comment
RE: Is the $199 PC doomed to fail?
by protagonistic July 24, 2007 9:18 AM PDT
Is it just me or does it appear that the author has no grasp of the
concept behind the OLPC initiative?
Reply to this comment
Read about life with a $99 PC replacement
by mrzonbu July 24, 2007 9:30 AM PDT
I've been following this particular topic for some time and I've started a blog to explore whether you can really replace a desktop PC with a $99 black box, with a broadband connection.

More details on my blog:

http://mrzonbu.wordpress.com
Reply to this comment
Room for everyone
by Will Radecki July 24, 2007 12:29 PM PDT
It?s unfortunate that you took an either/or approach to the issue of bringing computing technology to developing countries. Many of your criticisms of OLPC and other low-cost initiatives are valid ? they are being introduced into a weak ecosystem, and it will be a challenge to fill in the component parts of the value chain after the machine?s introduction.

However, it?s a big world, whether you view it as a market opportunity, a target for philanthropy, or a collection of societies that are better left to their own devices. There?s room enough for everybody, and the high demand for computer usage in developing countries will likely be met by a wide variety of computing solutions.

The simultaneous use of one modern, powerful PC by multiple users is one of many viable options for reducing the cost of computing ? a goal for many people in both developing and developed countries. Several companies have played with the idea, but larger multinationals have shied away from it, believing a multi-user system would cannibalize their individual-user PC sales and put further pressure on already slim margins.

Ncomputing, Userful, and a few other companies have figured out that multi-user computers can be profitable while meeting a key user demand (i.e., lower per-seat costs). For those who are interested, Vital Wave Consulting (where I work) has produced a brief report on the business case for multi-user computers. Visit http://www.vitalwaveconsulting.com/publications-2.htm for details.
Reply to this comment
Centralized resource
by Phillep_H July 24, 2007 3:32 PM PDT
You know what happens when a new resource is made available to a village? The most powerful person in the area grabs control and uses it to maintain power and wealth. Put in a mainframe or anything that can be grabbed by someone, and it will be.
View reply
The problem is software/bloatware
by pugster July 26, 2007 6:43 AM PDT
Stephen Dukker is obviously promoting thin client solutions. While this sounds nice, you need to stay connected to the central server all the time. These $199 pc's are small, portable and most people won't be connected to a central server all the time.

Most of these people in the third world country don't use the latest and greatest software. They have modem connection and use older pentium II, pentium III, athlon processors and others pc's that the US corporate companies dumped. Just think if they can get the same kind of hardware with the smaller footfront.

The problem is the software support. OLPC have created one software image that everybody can use. Most people with the $199 eee 701 would just want to surf the web, send e-mail, and maybe use some nifty programs that doesn't require the horsepower.
Doomed?
by cyclelogicpress.com July 24, 2007 6:52 PM PDT
Hopefully the governments of these countries have more money
than their citizens or this thing ain't going to fly.
Reply to this comment
$200 PC
by Dennis Kearns July 26, 2007 4:42 AM PDT
For me I think the Pc cost is econdary to the high cost of getting on the internet. The high fees the ISP's charge do certainly cause a lot of people to abstain for PC purchase. As for the $200 PC the is an article about a new laptop from Sweden costing $150 that surely is below $200 and I hope the internet suppliers fall in line with pricing accordingly
Reply to this comment
$100 wifi computers ALREADY exist
by Ken from Chicago July 26, 2007 10:50 AM PDT
Only we call them cell phones, but they are just really small computers. And even where there are gaps in cell towers, people will WALK--like what ALREADY happens in some "3rd world" villages where the whole village shares a cellphone.

The only "problem" is "keeping up with the Joneses" or the upgrade / obsoletism syndrome referred to in the article. Those expectations are "1st world" expectations of computers.

It's just like many in America expect cars to have power locks, windows, heat, a/c, radio, remote locks but in many countries those would be viewed not only as options but luxuries.

Plus the major workload on home computers tends to be high-end 3d / video graphics for games / video yet aside from them, most people wouldn't "require" them.

Besides, the most popular online activity is email.

-- Ken from Chicago

P.S. One could easily add peripherals for those who don't want to thumb-type on a cellphone keyboard or watch a cellphone display screen.
Reply to this comment
The $199 Desktop PC is not that far away
by Troll Hard July 26, 2007 1:59 PM PDT
http://news.com.com/Wal-Mart%2C+Kmart+to+sell+Windows-less+PCs+on+the+cheap/2100-1040_3-229887.html

Wal-mart, K-Mart, planned to sell a $299 Geos based PC called the Global PC. Reported by CNet news.

The iToaster was reported to be a $199 BeOS based PC.

I think we will see a $199 Linux based PC soon. Wal-Mart used to sell $199 Linspire/Lindows based PCs, and I think the Linux community can pick the low level parts that don't cost too much to build $199 Linux desktops. Or at least bundle them with an ISP contract to reduce the price to $199 or lower.
Reply to this comment
Linux and power saving cpu's have sovled those issues
by wallinger1 July 26, 2007 5:35 PM PDT
I read this and said did he even read about the thing I mean everything he said was addressed by Linux OS or the design he is pro microsoft and thinking in those terms I.T. is done by the Linux community so this whole article is just bashing a good thing that they wish they had thought of.
Reply to this comment
It's about education, not business
by J.G. July 26, 2007 6:52 PM PDT
Dukker is a confused person. He thinks that the issue is establishing IT businesses in the developing countries served by OLPC. These computers are intended for education, not business. The computers will serve as a way to provide the information in books without the costs of buying millions of books for the children. Connectivity will be achieved via mesh networks (computers connecting to each other); Wi-Fi, and interaction with wired computers that will sometimes serve as mainframes.

Dukker wants to sell his product regardless of whether a market is suited to what he is offering. The education market in developing countries is not.

I will keep the name of his company in mind so I can warn people away from it.
Reply to this comment
Here's an idea you dolts!
by x1134x July 27, 2007 12:30 AM PDT
how about instead of OLPC they try first olpAc One laptop per *american* child. Much easier, more feasible and would actually make great change. These damn idealogues **** me off when they operate with this "global concience". Need I remind them that the USA is on the GLOBE!

"Helping people in the developing world cross the digital divide is a fundamental act of decency, generosity" -- -- BAARRRF! Help the americans cross that divide 1st, you're putting the cart before the horse. This is the eventual result government enforced charity, USA charity is taken care of by forcible taxation and redistribution of wealth. Companies no longer think of being philanthropic within the US because 1. it (the charitable need) already has a law, a tax and a system to feed it, or 2. They're idiots who think the US has progressed far enough and is somehow "leaving the third world behind" and shouldn't progress furthur until we catch the rest of the world up. There's a reason its sometimes referred to as "the turd world" the people themselves have let *themselves* get left behind. When they are done with their stupid civil wars, find borders and democracy, they'll catch up quick, and since we cannot FORCE democracy on the turd world, (as is evident in IRAQ) we will just have to be content to wait it out for how many ever generations it takes for these people to produce progeny that will move ITSELF forward.

The *only* good thing about this is - at least for now,- there is no OLPTWC (one laptop per turd world child) tax forcibly taken from me.

I would *NOT* be infavor of a OLPAC tax per se but I would donate an amount of money to that cause.
Reply to this comment
(29 Comments)
  • prev
  • 1
  • next
advertisement

Latest tech news headlines

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.

More feeds available in our RSS feed index.

Markets

Market news, charts, SEC filings, and more

Related quotes

Dow Jones Industrials (-0.45%) -36.65 8,146.52
S&P 500 (-0.40%) -3.55 879.13
NASDAQ (0.20%) 3.48 1,756.03
CNET TECH (0.36%) 4.57 1,262.65
  Symbol Lookup
advertisement

Inside CNET News

Scroll Left Scroll Right