Copy protection: Consumers vs. copyright holders
Digital rights management took significant strides toward being
accepted by mainstream consumers and businesses in 2003, but hackers and
critics maintained their attacks on the technology in the name of fair
use and information freedom.
The year started out with a minor hack of Microsoft's e-Book copy protection, but the
company quickly made more news by releasing toolkits that would help
pre-load Windows Media files on a new generation of copy-protected CDs. Sunncomm
Technologies and Macrovision, the leaders in the CD pirate-proofing
business, quickly struck partnerships with the software giant.
Not long afterwards, Linux founder and Microsoft nemesis Linus Torvalds
sent a missive to the
open-source community stating that he believed digital rights management
was compatible with the open-computing philosophy, sparking considerable
debate.
The biggest move toward consumer acceptance of music rights management
technology came with the release of Apple Computer's iTunes music store in April. Songs distributed by Apple were wrapped in a new, proprietary copy-protection
technology, called FairPlay, that worked seamlessly with the
company's iPods and Macintosh computers. Millions of songs were soon
downloaded, with fewer complaints from consumers than typically had been
heard over antipiracy protections.
Microsoft, meanwhile, continues work on its rights management technology for portable devices, which--once released--is expected to allow much more flexibility in using MP3 players in conjunction with Windows-based digital music subscription services.
Judges and legislators had their say over copy protection throughout the
summer. A U.S. senator introduced
a bill that would put limits on the use of copy-protection
technologies on entertainment products, while a San Francisco judge
heard Hollywood arguments that DVD-copying software should be illegal, because it evaded
movie studios' digital rights management attempts.
Microsoft lost a key--if preliminary--ruling in a long-running patent case, in which smaller company InterTrust Technologies claimed that virtually all of the software company's major products, including Windows, Office and the Windows Media Player, infringed on its copy-protection patents. Later in the year, however, rival Macrovision said it had a prior claim on parts of InterTrust's patents, muddying the legal waters even further.
More tangible steps for digital rights management came soon afterwards.
Microsoft announced details and later released its new Office suite of
software, which includes strong
digital rights management for documents, preventing
unauthorized distribution of e-mail or Word files.
BMG Entertainment released the
first copy-protected CD using the newest generation of
technology, created by SunnComm. However, a Princeton University student
quickly showed how to disable the protections using nothing more
sophisticated than holding down
the computer's Shift key. SunnComm threatened to sue the student, but quickly backed away from the plan.
By the end of the year, the lack of standards in the business--and
Microsoft's inexorable steps forward across the field--was prompting
many calls for open
standards and interoperability in digital rights management,
including from longtime antagonist Sun Microsystems.
Hackers were back in the news, too. The Norwegian programmer who
originally distributed the DeCSS software that broke through DVD
protections posted a program online that showed how to evade Apple's FairPlay rights
management technology. But just days later, he was back in court in his
home country, facing Hollywood studios in a second round of court
appearances over his original DVD program.
--John Borland