AOLTV challenges Microsoft's WebTV

 

latest developments

With the launch of AOL's interactive TV services, analysts question the ability, in the long run, of WebTV to capture a dominant place in the market. "WebTV has the largest market share at this point, but not so large it couldn't be overtaken." - Ken Smiley, Giga Information Group analyst

AOL dives into interactive TV services update AOLTV, the online giant's play for the interactive TV market, is set to debut this week. AOLTV service to hit market Monday America Online will launch its AOLTV service Monday, giving the company an entry into the growing interactive TV market and pitting it against Microsoft's WebTV. Can Microsoft's WebTV handle the new competition? news analysis America Online's AOLTV may not have blockbuster sales out of the gate, but analysts say it will provide an immediate shake-up to the interactive TV market. previous coverage AOL, TiVo ink deal for interactive TV update The online giant forges a tighter relationship with TiVo, whose technology lets TV viewers customize their program lineups, in an effort to boost features for its upcoming interactive TV services.