Microsoft Net moves keep AOL in crosshairs

 

roundup

The software giant takes another position against the online leader, this time targeting America Online's basic philosophy of simplifying the Internet for the masses. "The relationship with Microsoft is important if you want to change the behavior of (computer) users." - Keith Teare, RealNames CEO

RealNames deal signals another Microsoft-AOL showdown Microsoft's investment in a little-known Web directory is the latest in a series of actions indicating that the software giant views America Online as its arch enemy on the Internet. Microsoft, RealNames to develop Net keyword standard update The software giant announces it is taking a 20 percent stake in RealNames and will push for new standards to simplify Web navigation. Previous coverage Microsoft moves to revive MSN The software giant introduces a series of initiatives to jump-start its stalled MSN Internet effort, including a new small-business portal and messenger services. What AOL stands to lose in browser war With America Online publicly distancing itself from the desktop browser war with Microsoft, observers say it is just as seminal a conflict as it ever was.