Merchants pay the price for portals

 

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How prime is portal real estate? Online merchants are paying premium prices to lease space on highly trafficked portal sites, but it remains unclear whether those investments are worthwhile. Landscape shifting under Netcenter The Internet has fundamentally changed the way business is conducted, but Netscape has shown that one maxim still applies: The bigger they are, the harder they fall. Flexibility key to portal-merchant deals To many experienced online merchants and analysts, the key to success in portal e-commerce deals boils down to one thing: flexibility.