Last modified: March 14, 1997 1:30 PM PST
Apple rank and file paralyzed
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Apple execs question Amelio leadership
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Financial health has a cost
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Productive moves for Apple
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| Apple rank and file paralyzed | ||
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Apple faithful won't give up
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"In the old days, the spirit was really something that set us apart, but it's been gone for a long time now," said one employee as she awaits an anticipated severance package to carry out the door. "No one has that burning passion anymore."
Passion is a word that has long been associated with Apple (AAPL). When Steve Jobs founded the company with Steve Wozniak in what eventually would become California's Silicon Valley, he pledged that Apple would "change the world"--a revolution that would be driven by his devoted congregation of programmers and engineers.
CEO Gil Amelio on employee creativity in Sept. 1996 interview |
But unlike years past, when the Apple faithful have endured rumors ranging from buyouts to bankruptcy out of undying loyalty, today's employees are showing a collective weariness and skepticism that has been unusually absent in the company's history.
The change is understandable: Today's layoffs erase almost 25 percent of Apple's workforce.
"There is no one here that feels safe. It's sad," said one worker has been laid off twice and rehired during her tenure at Apple. Each time she has returned, it has been with a little less enthusiasm as projects previously started were canceled.
Through Apple's once-electrified hallways, productivity came to a "screeching halt" in the weeks preceding today's layoff announcement, said a marketing manager who asked not to be identified. Many employees have been quietly preparing their resumes and using sick time to go out on interviews, she added.

