91 news & feature articles results for "advertiser emarketer"

Surprise! The recession means that advertisers will likely cut back on "experimental" forms of media, like social networks.

Posted by Caroline McCarthy

A new report from eMarketer highlights serious consumer suspicion of targeted ads--like we didn't know that already--and suggests that advertisers consider awareness campaigns.

Posted by Caroline McCarthy

New report lowers projections for online ad spending in the U.S. due to soft economy and advertisers not flocking to social networks.

Posted by Elinor Mills

The millions spent really isn't that impressive, the market research firm says, when you look at how much is spent overall during the year.

Posted by Caroline McCarthy

Online ad spending is expected to increase in 2008, but not as much. Display ads are hit harder than search ads.

Posted by Stephen Shankland

eMarketer reduces its global forecast for social-networking ad spending to $2.3 billion for the year, according to a report in The Wall Street Journal.

Posted by Dawn Kawamoto

Research from data analysis firm PubMatic says that between March and April, online ad monetization rates dropped 23 percent across the Web.

Posted by Caroline McCarthy

The online video ad market will grow to $4.6 billion in 2013, research firm eMarketer forecasts. TV ads, though, don't fare so well.

Posted by Stephen Shankland

Faced with lackluster results for existing online advertising formats, Internet companies want to kick-start the industry with a new generation of ads.

Posted by Stefanie Olsen

eMarketer revises downward its projections for social network ad spending this year in the U.S.

Posted by Steven Musil