- Wed Dec 10 2008 eMarketer cuts social-network ad spending estimates
Surprise! The recession means that advertisers will likely cut back on "experimental" forms of media, like social networks.
- Wed Jul 2 2008 Survey: Advertisers should acknowledge targeted ad concerns
A new report from eMarketer highlights serious consumer suspicion of targeted ads--like we didn't know that already--and suggests that advertisers consider awareness campaigns.
- Tue Mar 18 2008 eMarketer lowers online ad spend forecast
New report lowers projections for online ad spending in the U.S. due to soft economy and advertisers not flocking to social networks.
- Fri Aug 22 2008 eMarketer: $5.75 million for video ads on NBC's Olympics site
The millions spent really isn't that impressive, the market research firm says, when you look at how much is spent overall during the year.
- Mon Dec 1 2008 eMarketer lops $1.3B off 2008 online ad estimate
Online ad spending is expected to increase in 2008, but not as much. Display ads are hit harder than search ads.
- Tue Mar 17 2009 Ad projections cut for social networks
eMarketer reduces its global forecast for social-networking ad spending to $2.3 billion for the year, according to a report in The Wall Street Journal.
- Tue May 13 2008 Online advertising showing signs of economic wear?
Research from data analysis firm PubMatic says that between March and April, online ad monetization rates dropped 23 percent across the Web.
- Tue Dec 16 2008 Good news for YouTube: Bullish video ad forecast
The online video ad market will grow to $4.6 billion in 2013, research firm eMarketer forecasts. TV ads, though, don't fare so well.
- Tue Nov 14 2000 Image is everything as dot-coms cozy up to advertisers
Faced with lackluster results for existing online advertising formats, Internet companies want to kick-start the industry with a new generation of ads.
- Wed May 14 2008 Ad spending forecast lowered for social networks
eMarketer revises downward its projections for social network ad spending this year in the U.S.

