While some critics dismiss user-generated content as amateur and rife with licensing issues, marketers and advertisers are exploring business models to generate revenue. These include product placement, sponsorships and contests. We hear from Charlene Li, principal analyst at Forrester, Andrew Keen, author of Cult of the Amateur, and Dan Farber, ZDNet editor in chief.
5 minutes 17 seconds
April 27, 2007 9:23 AM PDT
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