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Video: Microsoft's four-year brainchild: Wallop

What happens when Microsoft brings in psychologists and Web developers to create a social-networking site? You get Wallop, which lets Flash developers build personalization widgets that could cost users a buck or two. CNET's Rafe Needleman speaks with Wallop CEO Karl Jacob at DemoFall 2006.

2 minutes 55 seconds

September 29, 2006 3:51 PM PDT

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