Brand Yourself helps you change or alter what search engines like Google can dig up. CNET's Kara Tsuboi reports.">
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Brand yourself with a new online reputation

It's estimated that 75 percent of human resource departments are required to perform a Google search on job candidates before a hiring decision is made. If that's the case, do you know what turns up when your name is put into the search engine? Are the results accurate or favorable? A new, free service called Brand Yourself helps you change or alter what search engines like Google can dig up. CNET's Kara Tsuboi reports.

1 minute 37 seconds | April 16, 2012 3:33 PM PDT